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29 Mar
Friends in France? Oui Oui, Chandler

  It is easy to think of advertising as a matter of simply buying space. And while it is true that media buying is the foundation of the entire concept of advertising, traditional advertising has had to get more and more creative over the years to...

25 Mar
Playboy is Looking to Sell

These are trying times for Playboy, America’s No. 1 purveyor of articles that don’t matter. The iconic men’s lifestyle magazine cut out the naked women earlier this year and now is looking to sell, according to reports. This is hardly a surprise. These are hard times for...

11 Mar
Viacom To Make Data Available To All Marketers

So let's say you've got some cars for sale and you want to advertise them on television. The way it has gone for pretty much all of time is that you have your advertising agency buy you some time, and that time was sold based...

04 Mar
Snapchat With A Baseball Bat: The Story of the $16 Billion Selfie

March 4, 2016 is the day that some might say Snapchat hit the big time. The popular mobile app known primarily for its ability to take "selfies" with, has just confirmed a multi-year deal with Major League Baseball to broadcast live coverage of games during...

01 Mar
You’re Not Paranoid, That Billboard Really Is Watching You

The man who invented the billboard back in the 1790s must have dreamed of this day, a day when a billboard knew who was looking at it and could prove it. “Does billboard advertising work?” asks the big sign on the side of the highway. “It...