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30 Mar
Remember Snapchat Discover? Well, It’s Big Now

If you follow this blog, you remember when Snapchat announced its then-confusing Discover platform. Snapchat had partnered up with some already existing publishers like Comedy Central and National Geographic and worked out a deal in which they would produce unique content specifically for the Discover...

29 Mar
Friends in France? Oui Oui, Chandler

  It is easy to think of advertising as a matter of simply buying space. And while it is true that media buying is the foundation of the entire concept of advertising, traditional advertising has had to get more and more creative over the years to...

25 Mar
Playboy is Looking to Sell

These are trying times for Playboy, America’s No. 1 purveyor of articles that don’t matter. The iconic men’s lifestyle magazine cut out the naked women earlier this year and now is looking to sell, according to reports. This is hardly a surprise. These are hard times for...

11 Mar
Viacom To Make Data Available To All Marketers

So let's say you've got some cars for sale and you want to advertise them on television. The way it has gone for pretty much all of time is that you have your advertising agency buy you some time, and that time was sold based...

04 Mar
Snapchat With A Baseball Bat: The Story of the $16 Billion Selfie

March 4, 2016 is the day that some might say Snapchat hit the big time. The popular mobile app known primarily for its ability to take "selfies" with, has just confirmed a multi-year deal with Major League Baseball to broadcast live coverage of games during...