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We Bring Content That Pairs Well With Coffee

17 May
Healthy Rivalry

Coke has Pepsi, iPhone has Android, and chances are that you too have one close rival in your field. You keep a watchful eye on them and their achievements, perhaps even envying them just a little, but most of the time you try and outshine...

15 May
5 Ways to Keep a Positive Attitude

In the hustle and bustle of work, school, family, relationships, or all the above, the most important aspect of maintaining these things is to keep a good diposition. This small adjustment in your mental and physical state can not only keep things from falling apart,...

15 May
Don’t Drop The Mic: Breaking Radio Advertising Myths

Radio broadcasting has certainly seen its share of changes since its humble beginnings in the 1920s.  The evolution of the medium has taken us from the golden days of Burns and Allen, Abbott & Costello, The Lone Ranger, and The Shadow to the modern shock-jock and...

11 May
Can You Hear Me Now? The Importance of a Tagline

Good. My sweet mom still uses the famous eleven-year-old Verizon tagline every so often, and it gets a chuckle out of me every time. According to USAtoday.com, during the first year of the ad, Verizon’s net amount of customers increased by 10%, and 15% more in...

08 May
Autotrader.com – The Ultimate Automotive Marketplace?

A lot of Dealers consider Autotrader.com a necessary evil.  They feel they have to advertise because all the other dealers are there.  I have Dealers continuously ask “Is Autotrader.com a necessary spend?” Drum role please…… The answer is Yes, Maybe, and No.  Autotrader.com can be a...

07 May
Do Consumers Care You Are Number 1?

Do consumers care that your business is #1? #1 in Volume! #1 in Selection! #1 in Sales! Do people understand why this is important? And do people really care? I have a customer that feels these businesses let their ego drive their marketing campaigns and fail to showcase “WHY” someone...