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11 May
Can You Hear Me Now? The Importance of a Tagline

Good. My sweet mom still uses the famous eleven-year-old Verizon tagline every so often, and it gets a chuckle out of me every time. According to USAtoday.com, during the first year of the ad, Verizon’s net amount of customers increased by 10%, and 15% more in...

08 May
Autotrader.com – The Ultimate Automotive Marketplace?

A lot of Dealers consider Autotrader.com a necessary evil.  They feel they have to advertise because all the other dealers are there.  I have Dealers continuously ask “Is Autotrader.com a necessary spend?” Drum role please…… The answer is Yes, Maybe, and No.  Autotrader.com can be a...

07 May
Do Consumers Care You Are Number 1?

Do consumers care that your business is #1? #1 in Volume! #1 in Selection! #1 in Sales! Do people understand why this is important? And do people really care? I have a customer that feels these businesses let their ego drive their marketing campaigns and fail to showcase “WHY” someone...

20 Jul
Are You A Highly Effective Person?

In a world where most of us are stretched, stressed and trying to balance it all; Stephen Covey’s “7 Habits of Highly Effective People” reminds us of some very simple principles about how to stay balanced, keep focused and turn our dreams to reality. Stephen...

28 Jun
10 Ways To Increase Your Facebook Fan Page Engagement

Anyone can acquire a Facebook fan page. Sure, that's easy. But, getting your fans to engage with your content is something else entirely. There is a calculated approach that page owners must take in order to increase their reach and engagement. You may or may...

11 Jun
Are You Dreaming or Setting Goals?

When I first started in the advertising business in late 2004 I had an amazing sales manager named, Sandy Capell. She took a chance by hiring me because I was “green” but she dedicated her time and energy to make sure her bet paid off...