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30 May
Copywriting 101

Every month I start with a blank document, deciding on what is the next best campaign for my clients.  Writing effective and powerful advertising can be a challenge but I have put together two words of advice that I have obtained that help me work...

22 May
Facebook Gives Page Admins Option to Create Unpublished Posts

Facebook is in the process of testing a new feature that will be available to page admins via the page composer. The new feature will allow page admins to create "unpublished posts" that will not be shown on the page's Timeline or in the fans'...

17 May
Healthy Rivalry

Coke has Pepsi, iPhone has Android, and chances are that you too have one close rival in your field. You keep a watchful eye on them and their achievements, perhaps even envying them just a little, but most of the time you try and outshine...

15 May
5 Ways to Keep a Positive Attitude

In the hustle and bustle of work, school, family, relationships, or all the above, the most important aspect of maintaining these things is to keep a good diposition. This small adjustment in your mental and physical state can not only keep things from falling apart,...

15 May
Don’t Drop The Mic: Breaking Radio Advertising Myths

Radio broadcasting has certainly seen its share of changes since its humble beginnings in the 1920s.  The evolution of the medium has taken us from the golden days of Burns and Allen, Abbott & Costello, The Lone Ranger, and The Shadow to the modern shock-jock and...

11 May
Can You Hear Me Now? The Importance of a Tagline

Good. My sweet mom still uses the famous eleven-year-old Verizon tagline every so often, and it gets a chuckle out of me every time. According to USAtoday.com, during the first year of the ad, Verizon’s net amount of customers increased by 10%, and 15% more in...