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01 Mar
VW Is Back and Focusing on Features

A few weeks back on this blog, we talked about the Volkswagen emissions scandal, and how the German auto manufacturer might go about presenting itself to customers who had lost trust in the brand. And it is a deep hole from which VW has to climb...

01 Mar
Vice Is Taking Its Digital Game to Television

In simpler times, when the internet still had that new-web-smell to it and nobody knew exactly how to use it, a lot of media companies made the same mistake: They published the same content online that they published in print or broadcast over the air, and...

29 Feb
Google Drops Sidebar Ads, Raises the Paid Search Stakes

There is a reason paid search is one of the fastest-growing fields in marketing, and that reason is that the rules change pretty much constantly, and keeping up requires teams of dedicated professionals who really, really know what they're doing. The latest evidence of this is...

29 Feb
Reach People Where They Are (Which Is On Their Phones)

Just by walking down the street, buying a sandwich at lunch of -- distressingly -- driving through traffic, you can observe a major truth about modern life: People are always on their phones. It is no longer specific enough to talk about people being on "the internet." If you're...

28 Feb
BREAKING: Millennials Don’t Actually Care About Privacy

Oh, we Millennials talk a big game. We retweet Ed Snowden. We protest the FBI’s attempts to break into the iPhone. We have a whole subculture (hipsters) who spend their energy complaining about branded experiences. And yet you give us a cool device and sprinkle a...

28 Feb
With Facebook, Businesses Can See How Many People Are Nearby

Look, we’re the ones carrying mobile tracking devices everywhere we go, Facebook is just the thing making commercial use of that information. That’s the deal you make when you buy a smartphone, and most of us are happy to make it. And if you happen to...