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28 Jan
Nextstar and Media General Merge, Raise Questions about TV Homogenization

Twenty years ago, president Bill Clinton signed a landmark bit of legislation that permanently changed both the business and content of American radio. The Telecommunications Act of 1996 was a sprawling document, but its most controversial element was its deregulation of broadcast markets. Essentially, it made...

26 Jan
Pre-Roll, Ad Blockers, and Why a Diverse Campaign is the Right Bet

So a video advertising tech company called Teads surveyed 9,000 people with the goal of finding out what motivates them to install ad blockers. Unsurprisingly, pre-roll ads were named belle of this backward ball, with 41 percent of respondents calling them the most intrusive type of...

25 Jan
Why The Onion is Candy for Univision

Univision is a spanish-language media giant. The Onion is a satirical American newspaper. One does not seem to have much to do with the other, which is why the media seemed taken aback last week when Univision bought a controlling stake in The Onion. It is...

14 Jan
5 Ways to Craft Better Social Media Posts Today

Social media is one of the most valuable marketing tools ever to roam the earth. Whether you're looking for data on customers, information on trends or using it to reach people directly, social media makes it easier. And best of all, it's free. But in order to...

11 Jan
Why This Hypothetical Cat-Washing Business Should Have a Blog

Just for fun, let's pretend you're the owner and proprietor of a local business, and let's further pretend the service you provide is that you'll wash people's cats for them, because nobody likes washing cats. You've done your market research and so far business is...

08 Jan
Chipotle and the Importance of Transparency in Apologia

As you know, Chipotle is having a bit of a rough go lately. The burrito king has made some people sick, which means Chipotle is in Crisis Management Mode. The way to handle crises has evolved over the years. As it has with everything else, the...