Content Creation

31 Mar
Bleacher Report Spending $35 Million on Social Content

If you're into sports, you probably remember a day, maybe about five or six years ago, when Bleacher Report was thought of as a "content farm." That was not meant as a compliment, and it's not a phrase you hear much anymore because (1) it's...

25 Mar
Playboy is Looking to Sell

These are trying times for Playboy, America’s No. 1 purveyor of articles that don’t matter. The iconic men’s lifestyle magazine cut out the naked women earlier this year and now is looking to sell, according to reports. This is hardly a surprise. These are hard times for...

01 Mar
Vice Is Taking Its Digital Game to Television

In simpler times, when the internet still had that new-web-smell to it and nobody knew exactly how to use it, a lot of media companies made the same mistake: They published the same content online that they published in print or broadcast over the air, and...

27 Feb
At NBC, ‘Ads’ Are Giving Way to ‘Sponsored Content’

You’ve probably noticed this if you’ve watched the Tonight Show since Jimmy Fallon took over. In lieu of a straight-up advertisement, the show will introduce a bit that looks and feels like a comedy bit, and in most cases is at least moderately funny, but...

30 Jan
Amazon Makes Big Bet on Podcasts

The death of radio has been greatly exaggerated, but with each passing month it gets a little more competition from its cousin on the digital side: The podcast. Most recently, Amazon has decided to throw a bunch of money at podcasts and other forms of audio...