Digital Advertising

Hot Fresh Stats Here!

Hey there, are you into analytics? Do you like numbers? Are you mistrustful of qualitative data? If you’re spending money in the digital ad space, this is probably you. And if it isn’t, it probably should be. Because there is a lot to learn. For example, did...

Pre-Roll, Ad Blockers, and Why a Diverse Campaign is the Right Bet

So a video advertising tech company called Teads surveyed 9,000 people with the goal of finding out what motivates them to install ad blockers. Unsurprisingly, pre-roll ads were named belle of this backward ball, with 41 percent of respondents calling them the most intrusive type of...

Why Is Facebook Copying Newspapers?

It sounds weird to hear Mark Zuckerberg refer to the newspaper model as an aspiration for Facebook, but The Zuck gives the people what they want, and, according to him, what they want is a newsfeed that feels more like a newspaper, which you may...

Podcast Advertising Remains Uncharted Territory

Let's make one thing clear right off the top: If your advertising spend doesn't include radio, it should. As we have shown time and time again in this space, radio remains a spectacularly effective advertising medium, especially for local businesses. Radio is hard to beat. That...