Digital Advertising

22 Apr
Analyst: Digital Ad Revenue Growing At A ‘Stupendous’ Rate

To put it most concisely, digital ad revenue has grown with unstoppable force for the last six years, set a new record last year and this one, and actually is showing signs that supply hasn't caught up to demand, Ad Age reported. "Six consecutive years of...

31 Mar
Hot Fresh Stats Here!

Hey there, are you into analytics? Do you like numbers? Are you mistrustful of qualitative data? If you’re spending money in the digital ad space, this is probably you. And if it isn’t, it probably should be. Because there is a lot to learn. For example, did...

28 Feb
With Facebook, Businesses Can See How Many People Are Nearby

Look, we’re the ones carrying mobile tracking devices everywhere we go, Facebook is just the thing making commercial use of that information. That’s the deal you make when you buy a smartphone, and most of us are happy to make it. And if you happen to...

26 Jan
Pre-Roll, Ad Blockers, and Why a Diverse Campaign is the Right Bet

So a video advertising tech company called Teads surveyed 9,000 people with the goal of finding out what motivates them to install ad blockers. Unsurprisingly, pre-roll ads were named belle of this backward ball, with 41 percent of respondents calling them the most intrusive type of...

30 Dec
Why Is Facebook Copying Newspapers?

It sounds weird to hear Mark Zuckerberg refer to the newspaper model as an aspiration for Facebook, but The Zuck gives the people what they want, and, according to him, what they want is a newsfeed that feels more like a newspaper, which you may...

18 Dec
Podcast Advertising Remains Uncharted Territory

Let's make one thing clear right off the top: If your advertising spend doesn't include radio, it should. As we have shown time and time again in this space, radio remains a spectacularly effective advertising medium, especially for local businesses. Radio is hard to beat. That...