Marketing and Advertising

Will ‘Amazon Vehicles’ Change The Way We Shop For Cars?

Let's start with a couple of elephants in the showroom. Elephant #1: Embracing change is often very difficult. This is especially true when you're talking about changing something that has stood the test of time for generations. It is an often overlooked fact that most of...

Snapchat Is Covering The Olympics

Hey, funny story. Remember that stupid app college kids were using to send each other racy pictures a couple years ago? Yeah, Snapchat. It's covering the Olympics now. Like, with NBC. For the first time in history, a U.S. broadcasting network has agreed to share video with another...

Retail Browsing Shifting to Mobile

Every aspect of the internet experience is shifting from desktop to mobile, and retail is no exception. But unlike web browsing and video watching, there are some extra steps involved if you want to buy something online. There’s putting items in your cart, there’s entering your...

Remember Snapchat Discover? Well, It’s Big Now

If you follow this blog, you remember when Snapchat announced its then-confusing Discover platform. Snapchat had partnered up with some already existing publishers like Comedy Central and National Geographic and worked out a deal in which they would produce unique content specifically for the Discover...

Friends in France? Oui Oui, Chandler

  It is easy to think of advertising as a matter of simply buying space. And while it is true that media buying is the foundation of the entire concept of advertising, traditional advertising has had to get more and more creative over the years to...

Viacom To Make Data Available To All Marketers

So let's say you've got some cars for sale and you want to advertise them on television. The way it has gone for pretty much all of time is that you have your advertising agency buy you some time, and that time was sold based...