Finnegan challenged Malone Media Group to create a new look for the dealership that would evoke attention. With Finnegan having adopted an animated, expressive presentation in their traditional media, we took a new approach with the design. Borrowing from Randy Bowman’s catch phrases of “BAM” and “WOW” we begin creating a comic book design that echoed the batman-esque stylings and coloration of comic books of our past. The billboard in this portfolio item is the representation of that creative process.
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