Group1 Automotive asked Malone Media Group to accept the challenge of rebranding one of their Kia stores located in Austin, Texas. After surveying Kia’s standard colors and having a design concept session, we decided to take a very aggressive approach which we feel is well represented in the type setting. Kia of South Austin loved the new branding and approach. At the end of the day, that’s what it’s all about. Customer satisfaction and beautiful design.