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Facebook Advertising Is Now More Like TV Advertising

Facebook is offering advertisers a little trade: It will offer some television-like functionality and use some TV ad terminology, and in exchange it would like it if advertisers would put some more thought into how to create video ads uniquely tailored for the Facebook newsfeed. In...

5 Ways to Craft Better Social Media Posts Today

Social media is one of the most valuable marketing tools ever to roam the earth. Whether you're looking for data on customers, information on trends or using it to reach people directly, social media makes it easier. And best of all, it's free. But in order to...

Why Is Facebook Copying Newspapers?

It sounds weird to hear Mark Zuckerberg refer to the newspaper model as an aspiration for Facebook, but The Zuck gives the people what they want, and, according to him, what they want is a newsfeed that feels more like a newspaper, which you may...

What Makes a Good Social Media Post?

It seems like magic when a social media post takes off. Like that post, as opposed to all the others you've sent, found the magic formula and spread like a virus. Then you try it again and ...

Which Social Network Makes You Happiest?

It's a small sample size taken from a narrow demographic, and we're not totally sold on the methodology, but some folks at the University of Michigan have taken a stab at identifying which popular social network induces the most happiness in its users. Specifically, they rounded up...