Every aspect of the internet experience is shifting from desktop to mobile, and retail is no exception. But unlike web browsing and video watching, there are some extra steps involved if you want to buy something online. There’s putting items in your cart, there’s entering your...
Oil prices are doing a number on Houston’s economy, you’ve probably heard. And while it is true that a prolonged depression of oil prices remains a major issue for the Houston economy, there are still plenty of reasons to feel good about it. Maybe the biggest...
Hey there, are you into analytics? Do you like numbers? Are you mistrustful of qualitative data? If you’re spending money in the digital ad space, this is probably you. And if it isn’t, it probably should be. Because there is a lot to learn. For example, did...
If you follow this blog, you remember when Snapchat announced its then-confusing Discover platform. Snapchat had partnered up with some already existing publishers like Comedy Central and National Geographic and worked out a deal in which they would produce unique content specifically for the Discover...
It is easy to think of advertising as a matter of simply buying space. And while it is true that media buying is the foundation of the entire concept of advertising, traditional advertising has had to get more and more creative over the years to...
It's not easy creating a media outlet from scratch, and when that media outlet is one that primarily concerns itself with the concerns of professional athletes, well, there is not a great number of people who can relate to that. Such is the case with The...