Hey there, are you into analytics? Do you like numbers? Are you mistrustful of qualitative data? If you’re spending money in the digital ad space, this is probably you. And if it isn’t, it probably should be. Because there is a lot to learn. For example, did...
If you follow this blog, you remember when Snapchat announced its then-confusing Discover platform. Snapchat had partnered up with some already existing publishers like Comedy Central and National Geographic and worked out a deal in which they would produce unique content specifically for the Discover...
It is easy to think of advertising as a matter of simply buying space. And while it is true that media buying is the foundation of the entire concept of advertising, traditional advertising has had to get more and more creative over the years to...
It's not easy creating a media outlet from scratch, and when that media outlet is one that primarily concerns itself with the concerns of professional athletes, well, there is not a great number of people who can relate to that. Such is the case with The...
These are trying times for Playboy, America’s No. 1 purveyor of articles that don’t matter. The iconic men’s lifestyle magazine cut out the naked women earlier this year and now is looking to sell, according to reports. This is hardly a surprise. These are hard times for...
So let's say you've got some cars for sale and you want to advertise them on television. The way it has gone for pretty much all of time is that you have your advertising agency buy you some time, and that time was sold based...